About My Incredible World
The My Incredible World Story
A family-owned business, My Incredible World is owned and operated by the husband-and-wife team of Bill and Hope Aicher out of the Milwaukee, Wisconsin area.
My Incredible World started as a personal project when our youngest son (who has special needs after suffering from multiple strokes and infantile spasms as a baby) wanted a book about Roosters. We looked online and couldn't find anything of good quality - so we made one ourselves.
And then we made another. And another. And it turned out, many other kids, families, and educators liked them as well.
Now there are over 100 books in the My Incredible World book series - with many more on the way. With over 10,000 books sold, we are incredibly proud of My Incredible World's impact on opening the world of nature and animals up to children worldwide.
But love for nature and animals extends beyond learning — it's something we also feel needs celebrating. And so, we thought to ourselves... why not create and offer a line of shirts, hats, and other fun nature-inspired gear that we can all wear and use to share this love with the world?
That's it. That's why My Incredible World exists, and why we do what we do. We think nature and animals are incredible, and we want to share and celebrate this with everyone.
Thank you for joining us on this journey.
- Bill and Hope Aicher
![Photo of Bill and Hope Aicher](https://cdn.shopify.com/s/files/1/0617/8737/3751/files/hope-and-bill-1_600x600.jpg?v=1698984367)
We Give Back
At My Incredible World, we strongly believe in the responsibility of businesses to do good in the community and world. And for this reason, we proudly donate 2% of all profits from our online store to wildlife conservation through the World Wildlife Federation.
Want to help even more? Consider a direct donation to the World Wildlife Federation.
Find Us on Social Media
In addition to our website, you can find My Incredible World Online sharing our love of nature and animals across our various social media channels.
Contact Us
If you would like to get in touch with the My Incredible World team, please email us at info@myincredibleworld.com.
Alternatively, you can contact us via mail at:
My Incredible World
13831 N. Hillside Dr.
Mequon, WI 53097