About My Incredible World

The My Incredible World Story

A family-owned business, My Incredible World is owned and operated by the husband-and-wife team of Bill and Hope Aicher out of the Milwaukee, Wisconsin area.

My Incredible World started as a personal project when our youngest son (who has special needs after suffering from multiple strokes and infantile spasms as a baby) wanted a book about Roosters. We looked online and couldn't find anything of good quality - so we made one ourselves.

And then we made another. And another. And it turned out, many other kids, families, and educators liked them as well.

Now there are over 100 books in the My Incredible World book series - with many more on the way. With over 10,000 books sold, we are incredibly proud of My Incredible World's impact on opening the world of nature and animals up to children worldwide.

But love for nature and animals extends beyond learning — it's something we also feel needs celebrating. And so, we thought to ourselves... why not create and offer a line of shirts, hats, and other fun nature-inspired gear that we can all wear and use to share this love with the world?

That's it. That's why My Incredible World exists, and why we do what we do. We think nature and animals are incredible, and we want to share and celebrate this with everyone.

Thank you for joining us on this journey.

- Bill and Hope Aicher